We love telling good news stories about how much difference styling a property for sale can make on the sale price of a property. Staging a home for sale can be the difference between connecting the right home buyer with your home and missing out on that all important first impression.
Don’t leave selling your vacant or lived in property to chance. Shift by Design can create a space buyers want to live in. Need evidence to support the claim? Have a look and some of the statistics below to see the difference it can make. It also goes to show that all properties can benefit from property styling services, not just top end luxury homes.
AUGUSTA ROAD, LENAH VALLEY
This property had been given a mild makeover a number of years earlier but was vacant at the time the vendor decided to sell. As the vendor was based interstate, they knew the importance of furnishing an empty property for sale and Shift by Design was engaged to complete the job. Three bedrooms, two living spaces, dining room and kitchen and bathroom were completed and the agent had a sale the first day of listing, with other buyers lined up!
To be able to call my vendor the day the property is listed and advise them we have two offers $45,000 over the asking price is testament to the work Shift by Design do on the properties they work on. – Sam Towns, Petrusma Property.
- Price expectation – $420,000
- Actual selling price – $465,000
- Profit above expectation – $45,000
- Time on market – 2 offers on the first day property listed!!!
- Median Lenah Valley house sale price (12 months to May 2011) – $390,000
- Median Battery Point days on market (12 months to May 2011) – 64 days
- Selling agent – Sam Towns, Petrusma Property
TRUMPETER STREET, BATTERY POINT
A great one bedroom unit that had been given a renovation was available in a prime location in prestigious Battery Point in Hobart. After listing it for sale empty with few offers, Shift by Design was engaged to style to the property to suit the market with success within 3.5 weeks of installation.
When we had renovated our little unit we thought it looked pretty good, but after you had done your magic it looked FANTASTIC. It made such a difference, and I have to say it helped us to achieve a sale price over our expectations. Great stuff. – Julie, Vendor
- Price expectation – mid $300,000
- Actual selling price – $340,000
- Profit above expectation –
- Time on market – 3 weeks
- Median Battery Point unit sale price (12 months to May 2011) – $330,000
- Median Battery Point days on market (12 months to May 2011) – 83 days
- Selling agent – Pam Corkhill, Corkhill and Associates
MARY STREET, NORTH HOBART
Shift by Design were engaged to review this stunning period terrace property in North Hobart to improve the first impression buyers experienced when coming to inspect. We deployed our base package into the property to give it the marketing edge over similar properties for sale in the area.
Our expectation was for the property to reach the $480,000 mark, but having the house furnished by Shift by Design meant my vendor achieved an additional profit of $45,000. The whole property was presented perfectly, even matching the bedding to the paint colours on the wall. – Sam Towns, Petrusma Property.
- Price expectation – $480,000
- Actual selling price – $525,000 (highest price in street)
- Profit above expectation – $45,000
- Time on market – 3 weeks
- Median North Hobart sale price (12 months to May 2011) – $415,000
- Median North Hobart days on market (12 months to May 2011) – 31 days
- Selling agent – Sam Towns, Petrusma Property
LOCHNER STREET, WEST HOBART
A great property situated in popular West Hobart was starting to show its age when marketed vacant. The property had massive potential but buyers would have found it more difficult to see this if they were viewing it empty. After styling the property for sale and utilising the existing internal colours, Shift by Design created a home that a buyer fell in love with the following week.
I viewed the property with Adam and Donielle Luttrell of Shift by Design and they could see the potential in the house that I couldn’t. Their ability to select furniture and accessories to suit a property is incredible and a tool I use and promote to maximise the value in a home for my vendors. – Sam Towns, Petrusma Property.
- Price expectation – $480,000
- Actual selling price – $520,000 (highest price in street)
- Profit above expectation – $40,000
- Time on market – 1 week
- Median West Hobart sale price (12 months to May 2011) – $440,000
- Median West Hobart days on market (12 months to May 2011) – 58 days
- Selling agent – Sam Towns, Petrusma Property
RYDE STREET, NORTH HOBART
A 2 bedroom property situated in North Hobart was vacant after the vendor moved on to their next property. Some wonderful features in the property were highlighted after furnishing the home, ensuring buyers could see how to use the large combined living and dining room to maximum effect.
When the housing market contracts, it is important to use tools that allow a vendor achieve their asking price when selling their home. On this occasion, Shift by Design helped the vendor achieve their asking price within a time frame that other properties in the area could only wish for. – Sam Towns, Petrusma Property.
- Price expectation – $320,000 – $360,000
- Actual selling price – $357,000
- Profit above expectation – well above median price for North Hobart
- Time on market – 3.5 weeks
- Median North Hobart unit sale price (12 months to May 2011) – $335,000
- Median North Hobart days on market (12 months to May 2011) – 83 days
- Selling agent – Sam Towns, Petrusma Property
ELWICK ROAD, GLENORCHY
A small unit in Glenorchy had been on the market for some time with the only offers being presented well below the asking price. The interstate property investor owners knew the only thing that would make a difference was to engage professional property stylists, Shift by Design, to transform their unit from drab to fab!
Thank you, for the wonderful transformation you made to our property. The flat had been on the market for quite a while with no interest. It was clean, but not inviting; after inspecting it ourselves we decided that it need to be stylized. Your company Shift by Design made a Cinderella transformation. You took a basic plain jane flat and made into an appealing apartment which anyone would like to own. This transformation more importantly produced interest that was not there before, and we had a successful offer within 2 weeks. – Geraldine, Vendor.
- Price expectation – $150,000
- Actual selling price – $158,000
- Profit above expectation – $8,000
- Time on market – 2 weeks
- Median Glenorchy unit sale price – data not available
- Median North Hobart days on market – data not available
- Selling agent – Bill Bonnily, Roberts Real Estate
HORSHAM ROAD, OAKDOWNS
A series of five brand new units were built in Oakdowns by leading Tasmanian property developers, Rock Property. While reviewing the units to determine which one to furnish, Shift by Design and Rock Property Managing Director, Kent Medwin, decided to select the property most difficult to furnish to see what sort of impact styling a property had on the sale time and selling price. The results were very encouraging.
While selecting the unit that we were going to furnish, we consciously picked the one that we thought buyers would have the most challenge in seeing furnished. We had the property styled by Shift by Design and in the second week we sold that unit. It was a great result and shows that furnishing a property increases saleability and also answers many of the questions buyers have about layout before they have to ask. – Kent Medwin, Managing Director, Rock Property.
- Price expectation – $259,000 – $289,000
- Actual selling price – $276,000
- Profit above expectation –
- Time on market – 2 weeks
- Median Oakdowns unit sale price – data not available
- Median Oakdowns days on market – data not available
- Selling agent – Jake Towns, Petrusma Property